酒屋やよいは、新潟の日本酒・地酒から本格焼酎、ワイン、リキュール、食品・雑貨まで各種商品を取り揃えております。新潟県・弥彦村から全国の皆様へ銘酒、名品をお届けいたします。

Since 1962, the year of our establishment, we have been selling alcoholic beverages and other items to mainly local patrons such as individual customers, restaurants and ryokans (Japanese style Inns) in the Yahiko Onsen (hot spring) resort area. We are one of the forerunners specializing in unique local sake brands, and we also deal in wine and shochu (a distilled beverage). All such products are made by professionals with their own ideals.
To encourage customers, from the restaurant business as well as people in general, to get to know and enjoy sake more, we have organized promotional events with sake breweries and other producers, and have also developed our own products. By the same token, we deal in not only local, Niigata sake, authentic shochu, Japanese wines and liqueurs such as umeshu (plum wine), but also various shuki (servers and cups for sake) made by local, Niigata artists and studios. Since we would like you to enjoy Japanese sake from Niigata and other local brands more, we will continue to promote them by working with sake breweries and other producers. Then, we hope their ideals will reach you through our business.
We will be more than happy if you try something from our sake selection and then experience the savor of sake and learn its cultural background. We are looking forward to welcoming you.